Samsung Brand Wall – Content (NYC)

For the opening of Samsung’s new concept store in NYC’s Manhattan, Bruce Mau Design asked Moment Factory to produce content for its iconic three-storey Brand Wall. As Project Manager, I managed client relations, content production and brand management. I worked closely with our Multimedia Director to produce 4 mesmerizing pieces of original ambient content that featured Samsung products in a highly creatived setting. The production included a live action green screen shoot and a highly talented team of illustrators, motion designers and 2D generalists.

The finished content is shown daily on the store’s impressive 3 storey Brand Wall and attracts the attention of consumers throughout the store.

Summary:

• Client: Samsung & Bruce Mau Design
• Role: Senior Project Manager at Moment Factory
• Services: Content Production.
• Year: 2015