In celebration of Nike’s 50th anniversary and to bring to life the DNA archives’ footwear across the past 50 years in stores globally, we concepted, designed and produced an interactive AR experience. This WebAR experience  featured iconic Nike footwear across the past 50 years and brought the future of storytelling to retail spaces internationally.  It provided consumers a portal into Nike’s Beaverton archives and an opportunity for global audiences to learn about the brand’s legacy.

I produced this WebAR interactive experience with the Nike Global Brand Experience team, working with BUCK Studios as our AR design partner and Digital 3D scan as our technical partner, and collaboratively we brought Nike’s past, present and future to life in stores globally.