Nike Brand Experience team and Nike Virtual Studios collaborated with Epic Games to create a unique Fortnite “Airphoria” island in-game, that took inspiration from Nike Air Max sneakers in this explorable city. For this first of a kind experience, Epic Games utilized “Unreal Editor for Fortnite” and worked with our team to create this rich universe that players could explore for a limited time only. By undertaking a sneakerhunt for Air Max Grails, players could unlock digital cosmetics (e.g. Airmax 1 86′ Back Bling). Our team helped art direct, design and produce assets to bring Air Max to life in Airphoria (signage, animations, gameplay direction), aswell as physical merch for sale on Nike.com and a launch marketing campaign with social, OOH and PR.